COLLUTION by the city of madrid

Madrid suffers from air pollution. However, the citizens aren't conscious of the amount of polluted air they are breathing. In order to raise awareness on this issue, the City of Madrid creates a tablet that transforms the contamination that comes out of the exhaust pipes into colorful smoke.

Art Director: Mayi Blanch | Copywriter: Lucía Mendezona

Award: GRAPHIS NEW TALENT ANNUAL 2019 - Silver award

Published in Ads of the World, Coloribus