NOT JUST A CHILDHOOD NIGHTMARE
Not just a childhood nightmare is a campaign meant to fight against the abuse of power of international political figures by comparing them with our childhood villains. In this way we wanted to demonstrate that the evil figures are always going to be present in our lives, regardless of our age.
We chose as the medium to reach a wider audience Times magazine, because of their straightforward point of view and their address to political figures.
Art Director: Eman Shaheen | Copywriters: Lucía Mendezona, Beatriz Salmerón