Deichmann: Bebe Rexha x Puma

Bebe Rexha’s ferocious lyrics speak up for many women in today’s society, and her social media is used as a statement and a reminder of the changes that need to be made.

Now it is our time to speak up and have our rightful say to take part in this revolution.

Only by standing firm and finding the courage from the comfort of our own shoes will we be able to raise our voices and become whoever we want to be. #WhateverSuitsYou

Introducing, the new Puma x Bebe Rexha line of sneakers and bags exclusively for Deichmann.

#WhateverSuitsYou

CREDITS:

Agency: Grey Germany

Client: Deichmann X Puma

Copywriters: Lucía Mendezona, Jan Wiendieck | Art Directors: Paul-Leopold Schmidt, Boris Grunwald

Executive Creative Directors: Kerstin Correll, Christopher Stricker

Press & other channels: TikTok, Facebook, Bebe’s Instagram, WUV, Popkultur.de, FashionNetwork, Elle, InStyle, PressePortal, Vip, Stern, WorldTodayNews, …