Taft x Gliss
Styling your hair without damaging it? It’s possible with TaftxGliss. A new range that unites Taft’s powerful strong hold with Gliss’ caring ingredients to keep your hair healthy while styling.
Agency: HeimatTbwa
Client: Taft & Gliss
Art Director: Franziska Romeo, Hannah Gumpert | Copywriter: Lucía Mendezona
Creative Director: Isabel Wilbert, André Heinrich
Executive Creative Director: Marjorieth Sanmartin
We created several songs for our german ads that explain the struggle of hair damage caused by styling:
Dry, brittle, too hot styling.
oh oh
Now... here’s Taft x Gliss to style
It gives protection, hold and shine
Instead of hair breakage it provides a super style
The new Taft x Gliss