Unveil The Flags

In the winter of 2022, the people of Iran took to the streets to fight for women’s rights. These protests were triggered by Mahsa Amini’s death at the hands of the morality police for wearing her hijab too loosely. Meanwhile, the rest of the world had one focus only: The World Cup in Qatar.

So we knew that if the world had its eyes on the ball, we had to bring this matter to the field. The problem? Political protest, both in Qatar and in the World Cup, is less than welcome. That’s why we hijacked white hijabs and turned them into Iranian flags in order to pass Qatari and FIFA security.

For more info, check our website and in our Instagram channel.

CREDITS:

Agency: HeimatTbwa

Client: The Voice of Women

Executive Creative Director: Marjorieth Sanmartin

Art Director: Andy Cruz, Jess Driediger, Sebastian K. | Copywriter: Lucía Mendezona, Daniel Guiu, Monder J.

Award:

CANNES LIONS, 2023 SHORTLIST

Gender Equality

ONE SHOW AWARDS, 2023 3 x SHORTLIST Direct Marketing > Non-Traditional & Guerrilla Marketing Design > Promotional - Physical Items Sustainable Development goals > Sustainable Development Pencil

ADC AWARDS, 2023 2x SHORTLIST

Digital Experience

Spatial Experience

CREATIVEPOOL AWARDS, 2023 BRONZE WINNER   

Social Good

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