Got2b - Be slick

BE SLICK
Slick hair. Slick attitude. Slick everything.
We took one product benefit and pushed it into a whole state of mind. Bold, provocative and loaded with wordplay, Be Slick talks hair without sounding like hair advertising. And slick wasn’t just one look. Glued Spiking Gel slicked styles and flyaways. Glued Brows & Edges took care of brows, baby hairs and edges. Glued Hairspray locked it all in. Different products. One slick attitude. Because if you’re going to slick it back, you might as well push it forward.

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CREDITS:

Agency: HeimatTbwa

Client: Got2b