Make it click

Once we understand that the great things in life are the moments we share with others, we develop a very caring nature. This nature cares not only for other people but for all the living things. That’s what Venus expresses through this campaign, showing diverse moments when “it clicked” to people the fact that they were doing something good, like caring for our world by exchanging the blades of their Venus alone instead of the whole razor.

CREDITS:

Agency: Grey Germany

Client: Venus - Gillette

Concepting: Lucía Mendezona, Thamara Schmid

Art Director: Navid Shahabi | Copywriters: Lucía Mendezona, Thamara Schmid

Executive Creative Directors: Kerstin Correll, Christopher Stricker